Effective Portal Branding Strategies

• Midatlanticchapter
• February 16, 2011
• Continuing Education
• 568

Dear Members: Do you have an existing portal or have you ever wanted to set up an effective portal for your clients? Are you sure you took all of the elements into consideration?

For answers to these questions and more please join us for the first event of the year….. Effective Portal Branding Strategies

The Maryland Chapter of SLA is proud to present an evening program featuring Chris Olson, speaking about branding strategies for web portals.

 Click Here to Register

Chris will provide insights into portal brand strategies and she’ll use examples from 3 portal projects to illustrate her points, lessons learned, and how the final results were accomplished. Her examples of brand graphics, portal layouts, content scope, portal products, launch events, and other activities used to establish a portal brand, are taken from ongoing projects. If you’ve ever heard Chris speak at SLA you know she’s pragmatic and energetic, so be prepared for an enjoyable presentation with learning and “ah-ha” moments throughout the evening.

Our venue is the Sandy Spring Museum. Following Chris’ presentation, we will learn about the Museum and the history of the Sandy Spring area from Sharon Holt, Executive Director of the Museum.

Sandy Spring is the center of a unique Maryland community, a network of rural villages settled in the 1720’s initially by members of the Religious Society of Friends, known as Quakers. The Museum and its Architect, Miche Booz, received the Excellence in Design award for 1997 from the Potomac Valley Chapter of the American Institute of Architects.

http://www.sandyspringmuseum.org

Good eats. Our sideboard is laden with a variety of sandwiches and wraps from the local deli: Dave’s American Bistro http://davesamericanbistro.tripod.com

When: Tuesday, March 15 (5:30 PM. – 7:45 PM.) Where: Sandy Spring Museum, 17902 Bentley Road, Sandy Spring, MD 20860 Directions (parking is free.) Tickets: $32.00 SLA members (rate is extended to members of: ALA, MLA, AALL, ASIST, AIIP, ARMA and Maryland Library Assoc.) $20.00 LIS students, unemployed & retired SLA members $38.00

Non-members (guests are welcome!) Paypal/credit cards and checks are accepted. Click Here to Register This Maryland Chapter SLA event is sponsored by: Basch Subscriptions, Inc.