Free NNLM Webinar: “The Essentials of Marketing Your Interlibrary Loan Service”

Hello everyone,

We hope you can join us next week for the next PNR Rendezvous webinar session.

Webinar title: The Essentials of Marketing Your Interlibrary Loan Service

Marketing a new library service is expected. Marketing a service that no one is using is expected. But what about interlibrary loan, which is an existing service that, statistically, patrons are already using? Should a library waste money, resources, and staff time to market interlibrary loan? Yes! Marketing interlibrary loan can teach patrons how to use the service more effectively and can introduce new users to the service. But currently, there is very little literature on the subject. Marketing other library services is written about frequently but ILL, not so much. It becomes hard to know how to approach marketing ILL when there is not a lot of precedent for it. So how do you begin your own interlibrary loan marketing campaign? In this presentation, you will learn what marketing really is, about libraries that have successfully marketed interlibrary loan, and lessons learned from those marketing endeavors.

Presenter: Adebola Fabiku, Head of Interlibrary Loan and Document Delivery Services at the University of Washington

When: Wednesday, December 5 at 1:00 pm Pacific Time (please adjust to your time zone)

How to join: Registration is encouraged but not required. Registration and details on how to connect are located on this web page.

The webinar will be recorded and is eligible for 1 MLA CE.

We hope you can join us!

Carolyn Martin, MLS, AHIP
Consumer Health Coordinator NNLM Pacific Northwest Region
University of Washington Health Sciences Library
Box 357155 Seattle, WA 98195-7155
206-221-3449
martinc4@uw.edu
https://nnlm.gov/pnr

 

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