Pre-register now- Fall 2021 meeting – ACRL Library Marketing & Outreach Interest Group- Fri Nov 19, 2021 (3:00pm-4:45pm)

****Please excuse the cross posts****ACRL National | Library Marketing & Outreach (LMOIG) Interest Group | Greater NYC MeetupFall 2021 virtual meeting: Library Marketing in the Time of COVID Fri., Nov. 19, 2021 – 3:00pm-4:45pm (via Zoom meeting)We’re pleased to present 6 dynamic “lightning round” presentations about how libraries and library workers responded to the COVID-19 pandemic with strategic communications, engaging outreach activities and programming, and virtual promotions that helped raise the importance of the library during the last 18 months.Pre-register (required) in advance via Zoom :

After registering, you will receive a confirmation email containing information about joining the meeting. ACRL membership encouraged, but not necessary.Lightning Round Presenters – (15-20 mins)1.       Communication During a Crisis: Keeping Our Patrons Informed During the COVID-19 PandemicMichelle Ehrenpreis and John DeLooper, Lehman College, CUNYThis presentation discusses the communications strategy used by the Leonard Lief Library to keep its patrons informed during the COVID-19 crisis. The Leonard Lief Library at Lehman College (CUNY) deliberately chose to focus on regular updates to its website, social media, and research guides. The aim of these updates was to effectively convey timely information about service changes, library resources, and to improve outreach activities to its patron community even as the library’s physical building was closed to students, faculty, and staff.2.       Don’t Forget to Press Record: Adventures in Pandemic PodcastingAmanda Tarbet, MGH Institute of Health ProfessionsEager to get the word out about library services and document the student research happening during the pandemic, the Bellack Library at MGH Institute of Health Professions embarked on a DIY podcasting experiment. This lightning talk will summarize how we made “Evidence-Based IHP” and discuss our successes and failures.3.     Showing the world one drawing at a time: The Rutgers Urban Sketching Project Fall 2020Megan Lotts, Rutgers UniversityUrban Sketching encouraged our campuses to think about life in new ways during a stressful time. During the pandemic, people needed activities to help them connect, share, and escape their everyday lives. Sketching daily life elevated seemingly mundane moments, allowing us to see our own world from a different perspective.4.     Student Partnerships during COVIDGary Marks, Jr. , William Paterson University of NJThe Cheng Library at William Paterson University saw significant success working with student organizations to overcome the in-person challenges of the COVID-19 pandemic. This lightning talk will outline the development of those partnerships and the success of having student groups market and promote the library.5.  Cooking Up Engagement with the Great Rare Books Bake OffMark Mattson and Christina Riehman-Murphy , Penn State University LibrariesDuring pandemic lockdowns, Penn State and Monash University Libraries leveraged their international partnership for a fun online engagement event. Inspired by the UCLA and Folger’s Great Library Pie Bake Off, the partners developed a Great Rare Books Bake Off to engage their users with their special collections and the partnership.6. Open Scholarship for the Public GoodElvis Bakaitis, CUNY Graduate CenterThroughout the COVID-19 closures, the Mina Rees Library has sought to maintain a strong public presence – with a virtual Symposium and Conversation Series. The presentation will discuss programming initiatives supported by two funding sources: Doctoral Curriculum Enhancement grant and Transformative Learning in the Humanities grant.===========================================================================================About the ACRL National LMOIG Interest Group:Launched at the 2014 ALA Annual Conference, this interest group encourages regional meet ups around the U.S. as a central initiative. The ACRL National Library Marketing and Outreach Interest Group has been created for Academic Librarians interested in Marketing and Outreach. This group is open to all. For more information, please see our Facebook presence at

Our virtual meeting is open to all! ACRL membership is encouraged, but not required.We look forward to “seeing” you!!Mark Aaron Polger, co-chairCoordinator of Library OutreachCollege of Staten Island, City University of New York

MarkAaron.Polger@csi.cuny.eduMaria J. Deptula, co-chairInterim Director, Digital Library Services Berkeley College201-405-2111 ext. 6417

mde@berkeleycollege.eduJessica Kiebler, co-chairInstructional Services LibrarianPace University Library

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