MLA October Webinar: Bring New Life and New Patrons to Your Library Events!
*From Idea to Reality: How to Successfully Plan and Promote Library Events
Thursday, October 11, 1:00 p.m.–2:30 p.m., (central time)
How do you get patrons to attend library events when your library is mostly digital and your users ignore emails, flyers, and social media? The webinar presenters built their
library’s public services from the ground up, with little money and lots of
creativity. They will show you how!
Register here.
You will learn how to take an idea (maybe even a “crazy” one) for library
programming and confidently turn it into a successful event. You will learn
how to accomplish all aspects of planning and promoting library events,
from brainstorming creative programming, creating a cohesive library brand,
using a promotional scheduling tool, and identifying users and best methods
of reaching them to planning and assessing snag-free events. You will leave
this engaging and interactive webinar with a draft promotional plan for an
event or service to host at your library
.Presenters Shalu Gillum, AHIP, is head of public services for the Harriet F. Ginsburg HealthSciences Library at the University of Central Florida College of
Medicine–Orlando. She manages library reference, instruction, and marketing
services and supports faculty, students, and staff in research and
literature searching.
Natasha Williams, AHIP, joined the Harriet F. Ginsburg
Health Sciences Library team in September 2010 as a library technical
assistant and now serves as the user services librarian. She is responsible
for creating various library promotional and informational displays and
materials and works closely with the head of public services to market and
promote library events and services, and assess the needs of the different
groups of patrons that utilize the library space.
Amelia Strickland joined the Harriet F. Ginsburg Health Sciences Library in November 2015 as a senior library technical assistant. As part of the public services team,
she provides assistance to students, faculty, and staff at the library’s
circulation desk and helps promote the library’s services, resources, and
events in the College of Medicine.
The very popular Systematic Review Webinar Series is now
available in recordings as a Special Offer!
All recorded MLA Webinars available for purchase.
—
Barry Grant
Education Director
Medical Library Association
cell: 406-529-2878
phone: 312-419-9094 x29
skype: barryagrant