NLM Lecture Series
NLM’s spring lecture series continues! The third lecture is tomorrow, Wednesday, April 10th from 3:30-5:00pm. Dr. Andrew Pleasant, Senior Director for Health Literacy and Research at the Canyon Ranch Institute, will be joining us on the NIH campus in Natcher Conference Center, Rooms G1-G2 (lower level), NIH Building 45. Please note that this is a change in location from the two previous lectures.
More information about Dr. Pleasant can be found at: http://www.canyonranchinstitute.org/about-cri/leadership/team/89-andrew-pleasant
Please see visitor information and lecture series details below. We hope to see you there!
This event will be videocast live and archived at: http://videocast.nih.gov.
Thank you to our two wonderful speakers who joined us on March 27th, Drs. Nancy Harrington and Linda Neuhauser. To watch this lecture, or Dr. Gary Kreps’ kick off lecture from March 4th, please visit videocast.nih.gov. Both are available under “Past Events.” Past lectures are listed by date (starting with the most recent).
NIH Visitor Information – Please allow extra time to pass through security.
NIH Visitor Information: http://www.nih.gov/about/visitor/index.htm
NIH Visitor Map: http://parking.nih.gov/visitor_access_map.htm
NIH access
You need a badge to get into all NIH buildings. Please wear your badge at all times (at NIH/NLM). Access badges are issued at the NIH Visitor’s (Gateway) Center. You need a picture ID to obtain an NIH badge. The NIH Visitor’s (Gateway) Center is directly across as one exits the escalator of the ‘Medical Center’ metro rail stop.
The Lister Hill Auditorium is on the first floor of the Lister Hill National Center for Biomedical Communications, which also is called Building 38A. The Natcher Building is a short walk from the NIH Visitor’s (Gateway) Center and is across the street from the Lister Hill National Center for Biomedical Communications building.
Driving to NIH
Please do not park at NIH. The campus has a shortage of parking spaces and walking distances from parking areas to buildings can be significant. We strongly suggest taking the Metro to NLM. Driving instructions to NIH: http://www.nih.gov/about/directions.htm
Better health: Evaluating health communication
Background
There are more and increasingly diverse ways for health information to reach the public. The interest among Americans to receive health information also remains high compared to most other topics. To maximize the impact of health information on the nation’s well-being and empower consumers, communicators need to know whether their messages are reaching the right audience, whether the information is understood, and whether the materials make a difference in decision-making and health outcomes. As a result, evaluation is an integral and crucial part of health communication.
The National Library of Medicine (NLM) will host a spring lecture series to highlight innovative approaches and best practices in evaluating health communication. As the National Institutes of Health (NIH) and NLM diversify their use of mass communication channels to dispatch health information, a fresh consideration of evaluation’s cutting edge is timely and important.
NLM and NIH employees are encouraged to attend this series, as are members of the public, other governmental agencies, as well as faculty and students from area universities. The lectures will feature discussion and participation by audience members.
Series Details
Lecture 1 – March 4th, 3:30-5:00 pm, Lister Hill Auditorium, Building 38A, National Library of Medicine
“Evaluating Health Communication Programs to Enhance Health Care and Health Promotion”
Gary L. Kreps Ph.D., University Distinguished Professor, Chair, Department of Communication and Director of the Center for Health and Risk Communication, George Mason University. Dr. Kreps’ expertise areas include health communication and behavioral change, health promotion, and risk communication. Prior to his appointment at George Mason, Dr. Kreps was the founding chief of the Health Communication and Informatics Research Branch at the National Cancer Institute.
Dr. Kreps will be the first speaker and serve as the discussant for the series’ remaining talks. His presence adds continuity and facilitates a progression of learning during the series.
Lecture 2 – March 27th, 3:30-6:00 pm Lister Hill Auditorium, Building 38A, National Library of Medicine
“The Brave New World of Health Communication Evaluation.”
Nancy Harrington Ph.D., Professor, Associate Dean for Research, Department of Communication, College of Communication and Information, University of Kentucky. Dr. Harrington specializes in eHealth, persuasive message design, tailored messaging, and physician-patient communication.
Linda Neuhauser DrPH., Clinical Professor of Community Health and Human Development, Co-Principal Investigator of Health Research for Action, School of Public Health, University of California – Berkeley. Dr. Neuhauser specializes in the development of health promotion programs through the use of community participatory health intervention research, and user-centered study design.
Gary Kreps, Ph.D., discussant
Lecture 3 – April 10th, 3:30-5:00 pm, Natcher Conference Center, Rooms G1-G2 (lower level), NIH Building 45.
Andrew Pleasant Ph.D., Health Literacy and Research Director, Canyon Ranch Institute; The Ohio State University College of Nursing. A pioneer in health literacy research and evaluation, Dr. Pleasant is a member of the Institute of Medicine’s Roundtable on Health Literacy and the Scientific Committee of the International Public Communication of Science and Technology Network.
Gary Kreps, Ph.D., discussant
Lecture 4 – April 29th, 3:30-5:00 pm, Balcony B, Natcher Building 45, National Institutes of Health
Brad Hesse Ph.D., Chief, Health Communication and Informatics Research Branch, National Cancer Institute (NCI). Dr. Hesse directs several of NCI’s cancer communication research initiatives, including the Health Information National Trends Survey (HINTS) and the Centers of Excellence in Cancer Communication (CECCR).
Gary Kreps, Ph.D., discussant
Lecture 5 – TBD
Gary Kreps, Ph.D., discussant